Discover the Undiscovered

Experience Europe’s wine and food capitals with unprecedented access.

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Art, Wine, and the Soul of N. eastern Italy

Travel from Verona’s romantic streets to the Venice Biennale and the vineyards of Friuli, discovering culture, craftsmanship, and terroir at every turn.

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PILGRIMAGE TO BURGUNDY & THE JURA

Alluring and unforgettable — the romance of Burgundy and the Jura awaits

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THE MAGIC OF SPAIN

From iconic cities to lesser-known gems, experience Spain through its cuisine, wines, and rich cultural spirit.

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WELCOME TO THE JOURNEY

As the founder of Rosenthal Wine Merchant, Neal Rosenthal has spent more than forty years as an ambassador for the small family-owned domains and artisanal growers behind the world’s finest wines. Decades of intimate contact with the terrain and traditions of Italy, France, and Switzerland have provided Neal with a deep connection to these places and people of extraordinary character. It is from his desire to share this wealth of experience and relationships that Mad Rose Journeys was born. 

OUR EXPERIENCES

THE MAD ROSE JOURNEYS DIFFERENCE

  • We travel with group sizes of no more than 8 participants

  • We can tailor exclusive experiences for couples, families and friends.

  • We specialize in off-the-beaten path destinations throughout European’s most historic wine regions

  • Our accommodations include luxury and boutique hotels where our clients are often the only guests

  • Our refund policy provides flexibility.

the flagship journeys

Neal Rosenthal has drawn on his diverse expertise and close personal relationships to craft a series of fully curated itineraries.

Days include tasting wines, olive oils, honeys, and other specialty products straight from the source, as well as visits to storied cellars and vineyard tours with the vigneron. Nights are spent at Michelin-starred restaurants and intimate bistros in the company of creators. We take our travelers deep into museums, galleries, and histories of enchanting cities. Many of the destinations we visit are open only to us. For that reason that we limit each Journey to 8 guests, and schedule only a handful per year.

We invite you to discover our travel experiences below.

Private Journeys, Unforgettable Moments

In addition to our carefully curated group trips throughout the year, we also specialize in crafting bespoke luxury travel experiences that go far beyond the ordinary for your private group. Let us plan, coordinate, and dream with you to bring your next unforgettable adventure in France, Italy, or Spain to life. Whether you’re traveling with friends or family, we’ll create a journey that captures the magic of the destination and leaves you with memories to cherish for a lifetime.

SPAIN

Introducing The Spanish Palette: Echoes of Iberia

A new journey of wine, culture and unforgettable moments revelling in the beauty of Spain.

8 days/7 nights

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FRANCE

  • pilgrimage to burgundy & the Jura

    Burgundy, the mecca of those who worship wine, is the centerpiece of this journey, though not the only prize in this exploration of eastern France. Beginning and ending in Lyon, the route extends through the Côte d’Or and into the Jura, where quiet vineyards and stunning landscapes reveal a more intimate side of the region.

    8 days/7 nights. Begins and ends in Lyon.

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  • Paris, Bordeaux & The Loire Valley

    This journey weaves together Paris, Bordeaux, and the Loire Valley, uniting legendary vineyards with timeless cultural heritage. From the celebrated wines of Saint-Émilion to the majestic châteaux along the Loire and the world-class, inimitable delights of Paris, each stop on this Mad Rose Journey offers a glimpse into France’s most storied regions.

    8 days/7 nights. Begins in Bordeaux and ends in Paris.

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  • LEGACY & LANDSCAPE: THE JURA CHAPTER

    For those looking for a shorter but equally unforgettable experience, this exclusive 4-day escape is anchored at La Closerie des Capucines, Neal Rosenthal’s luxury maison d’hôtes in the Jura. Guests enjoy rare insider access to the region’s most iconic producers and also includes a private day in Burgundy with visits to legendary domaines.

    4 days/3 nights. Begins and ends in Arbois.

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ITALY

  • Tour du Mont Blanc

    Our journey around Mont Blanc takes us through Italy and Switzerland to ski the Alps’ most celebrated slopes. We will also visit with renowned vignerons, discovering the traditions and terroirs that shape these storied regions. With breathtaking alpine vistas, unforgettable cuisine and hospitality, this is an experience where adventure and culture meet at the highest level.

    8 days/7 nights. Begins and ends in Geneva.

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  • LAKES, PEAKS & PIEDMONT

    Our journey to the northwestern corner of Italy takes us to places not frequented by tourists. We will share magical experiences in Lago d'Orta, Torino, and the Valle d'Aosta as we discover lands of breathtaking natural beauty and long complex histories. It is a place of grand wines, unforgettable cuisine, and memorable architectural and cultural landmarks.

    8 days / 7 nights. Begins and ends in Milan.

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  • white truffle adventure

    On this exquisite journey to Piedmont and the Langhe you will taste the area’s great foods and wines during the height of white truffle season. For one week, we will visit the region’s best artisans of food and wine, embark on a truffle hunt with a master hunter, and seek out the region’s most exclusive experiences.

    8 days / 7 nights. Begins and ends in Milan.

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  • GASTRONOMAD ITALY

    On this journey from Modena to Naples, you will discover Italy’s most iconic foods and wines while experiencing the richness of its regional cultures. We will visit Rosenthal Wine Merchant’s celebrated growers, savor unforgettable meals, and enjoy insider access to the artisans who define Italy’s culinary landscape.

    9 days/8 nights. Begins in Milan and ends in Naples.

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  • MASTERS OF ART & TERROIR

    A journey from Verona’s historic charm to the Venice Biennale and the vineyards of Friuli — where culture, craft, and terroir unfold in unforgettable ways.

    8 days/7 nights. Begins in Verona, ends in Trieste.

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  • ITALY, YOUR WAY

    Your dates. Your interests. Your trip. Italy, curated through remarkable food, wine, art, and culture — made richer by our deep connections across the country. Our team specializes in crafting unforgettable bespoke experiences.

    Reach out to us and start planning.

    REACH OUT

  • "I have been on numerous trips around the world and this trip to Burgundy stands out as one of my favorites." - Heather B.

  • "We had such a magical trip … I can’t believe how much ground we covered in such a short period of time." - Mike F.

  • "THE CLOSE RELATIONSHIP THAT THE TEAM, AND NEAL IN PARTICULAR, HAVE BUILT UP WITH THE PRODUCERS IN THE AREA GAVE US A VERY PERSONAL VIEW OF WHAT LIES BEHIND THE MARVELOUS WINES AND FOODS WE ENJOYED. IT WAS A THOROUGHLY ENJOYABLE EXPERIENCE IN EVERY ASPECT." - David & Bridget

  • "I expect to be absorbing the personal impact on my tastes for some time, much in the same way that the Burgundy, Jura trip continues to affect my choices." - Richard h.

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